“Italy is the only country in the world to have an integrated supply chain and high quality of textiles and clothing and on this we must not retreat one step, but at the same time we can not be afraid of change.” So Ercole Botto Poala , President of Milano Unica – fair on Il Sole 24 Ore on the sidelines of Milan event; quality and service remain central and critical to the growth and competitiveness of enterprises. Us this choice we made in 1984 by bringing forward our ideas with the philosophy of not just selling a product but integrate with the value chain of our customers.