Pitti Filati 89 – Beauty trends

Last day of Pitti Immagine Filati, the 89th edition of the international kermesse dedicated to yarns.
On stage at the Stazione Leopolda instead of at the Fortezza da Basso, the traditional location of the exhibition, with a constantly growing number of visitors.
The continuous (controlled) influx of people brought a healthy wave of positivity throughout the fair, especially after the gloomy period that the Italian spinning mill had to face.

The theme of the whole event is number 100, the leitmotif of all the summer editions of the Pitti Immagine salons.

Among the many, the most interesting novelty of this edition is to be found in Pitti Studios: an innovative content production service capable of creating an animated and 3D version of a finished garment, worn by an avatar, starting from a few simple centimeters of thread. .

The strongest trend that we were able to grasp, except for the desire for rebirth, was the total fusion of digital and physical dimensions, as if to mark the forced and necessary growth of the former, combined with the human and personal lack of the latter.